It is in your DNA, nature and soul. Everyone is creative. But, here’s the rub: most people fail to achieve their creative potential. That’s important, because all the evidence shows that creativity and inventiveness are crucial for personal well-being, happiness and success. In Neil Francis’s groundbreaking book, he looks at the key inhibitors to achieving our full creative potential — education, work, ‘stuff,’ news, concrete, stereotypes, technology and TV. The book explores why these hindrances block our creativity, and shows how we can clear the blockage.